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Tel: 01932 569123

Email: info@spectrumpms.com

Spectrum printing and mailing services 26 years of Business

Data

 

A direct mail campaign is still one of the most effective ways of marketing your company. For any marketing campaign the most critical elements are the quality & accuracy of your data, as well as ensuring you have identified your target audience.

 

The more time spent getting the quality of your data correct, the more responsive your campaign will be. This can also help in qualifying for postage discounts.

 

There are several ways we can help you to achieve this.

Data Sourcing

 

To enable you to target the correct audience for your mailing campaign, we can source data on your behalf, tailored to suit your specific requirements. For business to business you can identify your audience by geographical areas, business type and employment size and for business to consumer by geographical areas, gender, income and profession.

Data Cleaning

 

Correctly addressed mail helps reduce mailing wastage, save money and create a better corporate image. Using the right addresses also ensures prompt and reliable delivery of communications meaning you’ll get a better response from your direct mail campaign. Your data will be processed and corrected to PAF standard. The postcode address file (PAF) is a complete database of every address in the UK to which mail is delivered, together with its appropriate postcode. The database contains over 28 million addresses of consumers, businesses and other organisations. PAF is produced by the royal mail and is updated quarterly.

Data Entry

 

From hard copy (i.e. coupons, questionnaires, orders etc.) we will capture the required information to create a new database or to add to an existing database.

data data-entry data-cleaning

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